From the Farmer
Farm-fresh fruits and vegetables delivered to your door each week. I helped From the Farmer design the external-facing website to better communicate their offerings, and the customer dashboard to give customers the ability to customize their weekly farm bag delivery.
UI/UX
The website needs to do a number of complex tasks. The home page must entice the customer and educate them about the farm-share program that From the Farmer offers.
Onboarding
Since From the Farmer offers a product that is fairly uncommon, it is important to educate the potential customers, while making the process streamlined.
Print Design
Our layout for Edible D.C. integrated the honest messaging that From the Farmer is known for, with a sweet yet direct call to action.
Advertising
The follow-up ad utilized a similar layout, with a different headline and photo. This reinforces brand awareness and customer retention.
Visual Heirarchy
We designed a multi-panel dashboard with a left-hand navigation. It contains many interactive cards which display editable content blocks.
Custom Interface
Customers require a complex interactive dashboard with which to control their weekly orders. It needed several complex features, yet be understandable at a glance.
User Flow
A critical part of the user flow relies on an initial series of emails. Subsequent interactions are also initiated by emails. Because the product changes each week, customers are invited to interact with various emails each week to keep their deliveries optimized.
Email Engagement
Even more-so then in many businesses, From the Farmer sends weekly emails that are time-critical. We designed an email sequence with a color-coded border color, so it can be easily deciphered and acted upon by busy customers.
“Working with Dan on our user experience and user interface has provided incredibly quick returns on our investment. Since beginning work with SOS, we’ve seen our new subscriptions grow two fold and we’re just getting started. Dan is the most communicative and realistic design / technology professional we’ve worked with and I’d recommend him to everyone I know.”